DO THEORIES OF MEDIA CONVERGENCE SUBSIST?



A MEDIA CONVERGENCE NEWS ROOM

Media convergence theories entails corporate, content of the news, producer, consumer, investment drive and environment. Media convergence is an innovation that is alien to Nigeria and a lot still need to be done to achieve this.
Media convergence is putting resources together into one unit.

Corporate convergence is relatively existing Nigeria but it has not really be maximized. However, as time goes on it will be fully put into use.

Content of the news as a theory of media convergence has been in existence in Nigeria for sometime now. This aspect of theory is being use by News Agency of Nigeria (NAN)

Producer theory of media convergence does not really exist per se in Nigeria. The issue of egoism on the part of individuals has not help matter.

Consumer as one of the theories of media convergence is a serious issue as regard consumer knowing their right and expressing their displeasure whenever they feel short change. This has not been the case in Nigeria.

Investment drive of theories of media convergence has to do with the urge of cutting down cost. This can only exist where there is corporate convergence.

Environment can be likened to infrastructure, people, government poilicy etc. This has been one of the challenges militating against media convergence.

In conclusion, media convergence theories does not subsist in Nigeria due to largely personal interest.     

FRANCIS OLAGBUJI.